CTU Events

Aaron Marcus: AM+A: Helping People Make Smarter Decisions Faster

09 Feb 2015   15:30

(about 60 minutes plus 30 minutes of questions and answers):

AM+A: Helping People Make Smarter Decisions Faster

Aaron Marcus, founder and Principal of Aaron Marcus and Associates, will
summarize the 33 years of his firm's work in information-oriented graphic
design, human-computer interface design, information visualization,cross-cultural communication, mobile persuasion design, and user-experience design. His firm has worked with major corporate and government clients around the world (Apple, Microsoft, Epson, Nokia, Ricoh, Sabre, Samsung, Siemens, US DARPA, US Federal Reserve Bank, Visa, etc.) on almost every platform(mainframes, PCs, vehicles, mobile devices, appliances, etc.) for almost every context and user community (consumer, professional, governmental worker, driver, etc.). He will present his philosophy of user-centered design and the user-experience development process, about which he has published in 16 books and about 250 articles over the past 47 years.

***
Mr. Aaron Marcus, Principal of Aaron Marcus and Associates (AM+A), Berkeley,
California, was graduated with a BA degree in physics from Princeton University in 1965 was graduated with a BFA and an MFA in graphic design from the School of Art and Architecture at Yale University In 1968.

In 1967, he became the world's first graphic designer to work full-time with
computer graphics at AT+T Bell Labs, Murray Hill, New Jersey. He became an
Assistant Professor at the School of Architecture in Urban Planning at Princeton
University and in the Visual Arts Program and taught at Princeton for
approximately nine years, including becoming the first-ever Graphic Designer of that University in its Publications Office in 1976. He also created one of the first courses in computer graphics and design for humanities, engineering,
science, and design students in about 1975. Later, he also was on the faculty of the Bezalel Academy of Art and Design, Jerusalem, Israel, and of the College of Environmental Design, University of California at Berkeley during 1977-81. During 1978, he was appointed Research Fellow at the East-West Center, Honolulu,Hawai'i, to research and design a non-verbal communication of energy interdependence. In the early 1980s, he was a Staff Scientist at Lawrence Berkeley Laboratory, founded AM+A, and began research as a Co-Principal Investigator of a project to redesign the C programming language?s typography funded by the US Department of Defense's Advanced Research Projects Agency
(DARPA).

In 1992, he received the National Computer Graphics Association's annual award for contributions to industry. In 2007, he was named an AIGA Fellow. In 2008, he was elected to ACM's CHI Academy, the only graphic designer ever elected. He serves as Editor-in-Chief Emeritus of User Experience and is an Editor of Information Design Journal. Mr. Marcus is also a Visiting Professor of the Insittute of Design, Illinois Institute of Technology, Chicago, Illinois, and a Master of the De Tao Academy, Shanghai, China. Mr. Marcus has written over 250 articles;
published 16 books; and, lectured, tutored, and consulted internationally for 47 years. His computer graphics artwork, graphic design, and experimental visible language works have been exhibited internationally, including in a two-person exhibit at the AIGA headquarters in New York City, the Princeton Art Museum, the University of California at Berkeley, and the Bezalel Academy in Jerusalem. His work is in the permanent collections of the Princeton Art Museum, the Victoria and Albert Museum in London, and the San Francisco Museum of Modern Art.

Mr. Marcus is a Member of the CHI Academy and a Fellow of the American Institute of Graphic Arts. He has taught at Princeton, Yale, University of
California/Berkeley, Bezalel Academy of Jerusalem, and the Hebrew University of
Jerusalem. He is currently a Visiting Professor at the Institute of Design/Illinois Institute of Technology.

Place

KN:E-112 (Karlovo nám. 13, budova E, Vyčichlova knihovna)

Organizer

doc. Ing, Lenka Lhotská, CSc.

Contact person

Ing. Veronika Šínová, sinova@fel.cvut.cz, 224 35 7667

More information

https://k13133.felk.cvut.cz/events/view.phtml?id=1068